Improve your sales closing:
3 essential tips!
3 essential tips!
Closing sales is the last step before finally closing a deal. At this stage, the sales team has its last chance to transform the lead into a possible customer for your business.
The sales closing phase is considered one of the most difficult within the negotiation stages, and therefore, it is necessary to put into practice some strategies to obtain good results.
With that in mind, thinking about helping you, we have brought you some tips so that you can improve sales closing and better understand what this means.
What is sales closing?
Closing sales is the most decisive step during the negotiation process. This is the moment when the purchase can be formalized or not, depending on the strategy used.
As it is one of the most decisive stages, it is important that the correct strategies are put into practice, and the success of this stage is directly related to building a relationship with the customer in the previous stages.
When the leads are qualified with the right sales strategies, the chances of closing sales are much greater. Therefore, it is important to rely on the experience that the seller brings in practice. If you don't know how to do this, here are some tips sales process which we separate below.
What are the main sales closing techniques?
Below, we have put together some sales techniques that you need to know and apply in your digital marketing. Check out:
Closing by questions
Closing through questions is a great tactic to use with prospects who continue to present objections but do not clarify them.
Through assertive questions, the seller can understand what the impediments are from the customer's perspective. This makes it simpler to present arguments that deconstruct objections.
“Presumptive” closure
“Presumptive” closing is a technique based on the use of a language and positive behavior, as if the deal was already closed. It is a good method when the representative knows the lead in depth and considers the product to be perfect for their needs.
“Now or never” closure
“Now or never” closure is fundamental to the principle of scarcity, a precept of persuasion capable of stimulating feeling of urgency. In practice, it consists of offering a limited benefit to the lead if the purchase is closed shortly afterwards. The special offer could be, for example, a discount or free subscription months. Widely used between marketing and sales.
“Summary” closing
This sales closing technique consists of highlighting all the benefits of your solution in a summarized way, reiterating the value that can be delivered to the potential customer. Like the previous tactic, it is mainly used for situations where the lead is close to closing the purchase, but needs a stimulus.
“Tight” closure
The “firm” closing comes down to asking the prospect for a decision with a firm tone. Therefore, it works well as a last resort for negotiations in which the seller has already tried several tactics, dedicated a lot of time and has not seen progress.
“Withdrawal” closure
This sales closing technique consists of extracting benefits from the solution. It can work when the lead shows interest in the product or service, but has objections to the product or service. price or certain features.
See the 3 tips to improve sales closing
1. Identify who makes the decisions
The first tip to improve sales closing is to identify who makes the decisions. Look for the people who hold the biggest positions like leaders in the company to understand how the issue of contracting services and products works, making this stage more assertive and optimizing the sales cycle.
The purchase can only be closed by someone who has the decision-making power, with the authority to make such a decision.
2 – Create a relationship with the customer
Building a relationship with the customer is one of the essential tips for improving the company's sales closing.
Furthermore, this relationship needs to be true and convey confidence, listening to the problems presented and following up with the solutions you can offer based on that. Understanding consumers’ pain points is ideal for closing the sale efficiently.
3 - Offer solutions to the customer
To improve sales closing, you need to offer appropriate solutions to all problems presented by the consumer. To understand what are your pains It is important to offer the appropriate solutions according to needs.
The sales pitch can be adapted according to the problems presented by your customer. To solve these problems, it is important that the seller has extensive knowledge about the product or service he is offering.
This way, he can convey trust and security so that the customer can close the sale and acquire what is being offered.
Putting these tips into practice will bring more credibility to your business during the sales closing process.
Sales closing and CRM
Um CRM allows you to define the maximum time an opportunity can stay in a stage. This possibility also allows the manager and salespeople to identify stagnant leads and take some action, such as missing the opportunity or resuming contact.
If we have an opportunity with 30 days of inactivity, for example, it is very likely that that lead is no longer, in fact, a potential customer. Therefore, a sales CRM provides managers and salespeople with a systemic view of closing sales, which means identifying how many leads are in the pipeline and at each stage of the process, in addition to visualizing stagnant or inactive opportunities, which can direct some type of action. by the team.
Therefore, realize that we must always look at a CRM with good eyes. It is clear that the simple adoption of a sales CRM It won't perform a miracle. However, combining a well-structured commercial process with a good CRM will lead your business to greater success in closing sales.
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We aim to provide business intelligence with Digital Transformation and assisting in Development, Applications, CRM, Process Automation and Analytical Marketing.
Headquartered in Ribeirão Preto/SP, the Bytebio began its work in 2009 and today has great know-how in Consulting, Training, Development and Business Analysis. We are guided by customer relationships and the experience of digital transformation, together with a complete team that respects the culture of organizations, with pillars in management, people and technology.
Purpose: We assist in business intelligence through Digital Transformation, with management, technology and people, in an effective and sustainable way.
Mission: Carry out projects and provide Digital Transformation services with the purpose of meeting the needs of our customers and leveraging the business through effective and sustainable solutions.
View: To be a company that acts as a complete provider of services and solutions for Digital Transformation to our customers to generate value for them and a positive impact for society.
Values: Organization, Seriousness, Respect, Loyalty, Ethics.
- Digital Transformation is about people, processes and innovation
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we leave the Bitrix24 configured according to the needs of your business, through parameterizations, configurations, customizations and mainly through implementation work, respecting the company's culture and its current situation.
Qualification and Training
We offer in-person or remote training and training for different segments of the company, according to functional roles, such as senior management, managers, employees, project teams, sales, as well as for all staff.
We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
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Use data and technologies to support marketing decisions.
With the Analytical Marketing experts at Bytebio your business will allow you to create more accurate and efficient strategies based on data.
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We help companies on their Digital Transformation journey, respecting their culture and moment, so that they can advance in a sustainable way.
Implement a culture of digitalization, innovation and growth with Bytebio, which has over 11 years of experience in the market and has served more than 600 companies.
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O Bitrix24 is a complete management, social collaboration, communication platform that has more than 35 tools for your team.
The consultancy involves a complete diagnosis of the current situation of your business so that we can come up with the best strategies, providing process optimization through Bitrix24.
Process Automation Consulting
The consultancy seeks to make processes more fluid and practical by replacing human work with automated work.
Process Automation is common in operational activities and is activated automatically based on a certain trigger defined according to each operation.
Project Consulting
Having project management is not an easy task, which is why Bytebio developed automation in conjunction with the Bitrix24 called GIP (Intelligent Project Management)
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It is about the ability of an organization to undertake Digital Transformation not only from the point of view of digital technology, but across the entire organization, including people, culture and processes, to achieve positive business results.
While there is a large emphasis on technology, an organization's level of digital maturity is also affected by speed and adaptability, largely due to human capital resources and automated processes — it is a team effort, in the broadest sense of the word.
Why is Digital Transformation a priority?
A Transformation is the act of physically altering workflows and processes through digital technologies. This means that your digital maturity is the degree to which you understand — and have the ability to implement — these changes.
Working to achieve these results is essential for businesses to remain viable and competitive. As markets and situations evolve, successful Digital Transformation, supported by a clear understanding of what analytics marketing is, makes it easier for companies to be agile and flexible, scale and achieve rapid appreciation.
Trends in Digital Transformation: Analytics and Digital
With the aim of understanding the effect of the digitalization process in Brazil, the McKinsey conducted a study with 124 large and medium-sized businesses in various sectors to measure the Digital Transformation of businesses operating in the country.
The proprietary Analytics & Digital Quotient (A&DQ) tool was used, which evaluated 22 management practices critical to the success of Digital Transformation and capturing financial results, distributed among the four dimensions.
See below the A&DQ with the measurement of the Digital Transformation of businesses in Analytics and Digital with its dimensions and practices.
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We know that managing a business is not a simple task. Regardless of size or segment, it takes a lot of organization to have control over all processes, monitor teams, guarantee the quality of products and services, offer customer support and also have time to seek innovation and creativity.
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How can it help your company?
Now that you understand What is Bitrix24, You may be wondering: "Among so many features, how can the platform help with my challenges and transform my business?"
The more than 35 tools can make you think a lot about where to start, after all you will have a lot at your disposal. But you don't need, nor should you, use everything at once. Start with the bottlenecks main ones and, over time, discover the infinite possibilities that the Bitrix24 offers.
Communication: Any company needs to be able to communicate – internally and externally – to survive. Good and effective communication is capable of aligning processes, integrating employees and improving customer service.
O Bitrix24 offers a variety of communication tools, including corporate social networking, instant messaging, group chat, calls, mobile messaging, video calling and video conferencing, all already integrated into the account. One platform where the whole team can discuss ideas and collaborate.
And to make the communication process in your organization even more complete, the Bitrix24 also offers Android and iOS apps, which enable collaboration wherever you are.
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But it goes far beyond a simple communication channel. There are more than 30 tools that allow you to collaborate, plan, work on projects, share files, automate HR processes, create approval workflow, use shared calendars and many other possibilities.
All of this integrated into a social interface, which maximizes efficiency of communication at work.
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Version Bitrix24 Northstar
Bitrix24 Northstar is a powerful new business plan designed to help companies navigate through the unknown and uncertain waters of today's competitive business landscape. This plan offers a suite of tools and resources that can help businesses stay ahead of the competition and make sound decisions quickly
The main feature of Bitrix24 North Star is your ability to track customer activity, giving you key insights into customer behavior and preferences. With these insights, you can create personalized strategies to more effectively engage customers and maximize sales opportunities. You will also be able to identify potential problems before they become costly errors, allowing you to take corrective action immediately.
In addition to tracking customer activity, Bitrix24 North Star also offers real-time notifications so you can keep up with all the latest news in your industry. As such, you will always be up to date on the latest developments and trends in your field, allowing you to stay one step ahead of the competition
The plan Bitrix24 North Star also comes with comprehensive data analytics capabilities, allowing you to gain valuable insights into how people are interacting with your business, as well as how they feel about your products or services. With these insights, you can make data-driven decisions that have an even greater impact on your results. Additionally, this plan provides market intelligence tools so you can understand current trends in your industry, giving you an edge over competitors when it comes time to launch new products or campaigns.
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These professionals use technology to automate many of the time-consuming and repetitive tasks that machines are good at, freeing up more of marketers' time to focus on the creative and strategic sides of their profession.
Thus, the marketing technology It can address one or more layers of marketing activities, such as aggregating and cleaning customer data, analyzing data, generating insights, customer segmentation and targeting, executing customer communications, and automatically optimizing recurring marketing campaigns.
What is the difference between Digital Marketing and MarTech?
O Digital Marketing is related to content strategy and channel management, such as: social networks, blogs, display media campaigns, paid or organic search...
The basis and control is through the construction and availability of online content, and its measurement through measurement tools. digital analytics.
Already MarTech is related to use of technology to ensure that Digital Marketing content reaches its highest level of performance. In this way, it is executed with the help of: real-time personalization, connection to multiple data sources, integration with multiple tools that carry out campaign orchestration, artificial intelligence and learning tools to empower analysis.
The race for professionals prepared in MarTech
For marketing technologies to bring results to your business, you need to have professionals specialized in MarTech, who have a marketing culture data-driven and who know how to extract maximum value from data.
Many businesses go through long and painful projects to implement marketing platforms and many of them have been frustrated with the financial returns obtained. Recent studies indicate that the increase in marketing automation solutions has not exceeded 1 to 2% in sales conversion, which naturally does not justify the millions invested. It is important to highlight that these same companies are only using the basic requirements, without benefiting from the more advanced segmentation and multichannel journey building resources.
Tools are just tools without an experienced professional with solid knowledge about the business and the best marketing and sales technology strategy that will allow the correct use of all technical resources. The tool can do incredible things, as long as it has “a good pilot”.
Among all the uncertainties we face as marketing professionals, at least one thing is certain: the race for technology-driven marketing will be won by whoever can have the most prepared professionals who know how to manage the best tools.
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in the age of Transformation, companies that know how to offer the most appropriate solutions come out ahead. In other words, they take advantage of data analysis to develop and sell what really generates value for the consumer. And companies that don't adopt Analytical Marketing mean they are walking in the dark. Without knowing where they come from, if they are doing the right thing and where they should go, it is difficult for them to achieve the results they expect.
This is an analytical aspect of marketing that allows create more accurate and assertive strategies based on data. Decisions, campaigns and creativity must be based on performance analysis so the company does not get lost along the way.
What is Analytical Marketing?
Analytical Marketing (Marketing Analytics) is a marketing front that consists of the use of data and technologies to support campaign decisions. It is the area that dive into the data to understand what results were achieved, whether the company is on the right track and what trends are coming.
Having a lot of data, in itself, means nothing if the company doesn't know how to deal with it. So, Analytical Marketing is a front dedicated to them: by creating a structure and a data driven culture, the company starts to track, collect and analyze data strategically, in order to achieve its marketing objectives, which encompasses all data related to marketing, whether from online or offline channels.
Analytical Marketing is like a kind of translator that tells you whether your campaigns are really performing well and can answer your business’ main questions.
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Data-Driven Marketing is a growing trend that shapes the way marketers work. Now it is fully integrated into companies’ strategies, related to Digital Marketing.
Data-driven marketing is no longer an option, but a necessity for companies looking to become agile and efficient in today's market.
The main idea is to make the best use of the data you have already collected. This way, you can better understand your target audience, improve the customer experience, and drive growth.
Data-driven marketing applies to the use of online advertising channels in order to collect user data through specific tools that allow you to track users' actions on websites or applications.
It allows Marketing professionals to be proactive and anticipate market trends, optimizing decision making.
- Simpler decision-making process that saves time
- Structure your marketing strategy with data-driven decisions
- Gather insights to make changes more accurately and quickly
- Show you the success of each campaign, without the guesswork
Data is a powerful tool for decision making. But how do you know which data to use?
What should your company measure and analyze to make decisions with an informed approach, beyond just going through the motions of digital transformation or big data analysis projects?
“Data-driven culture” goes far beyond technical skills; It requires cultural changes within each department where those working on behalf establish goals as well as metrics that can also track progress.
Data-Driven Marketing is all about using insights to optimize digital campaigns and improve the customer experience.
This type of marketing approach requires a lot of organization, which is why project managers are so important in data-driven organizations for data analysis.
See our page on Data-Driven Marketing and find out a little more.
However, even if you know the way and have your objective well defined, making a website's ranking more positive can be a battle, especially with regard to constant updates to the Google algorithm.
Therefore, if you want to stay on top of all Google updates and still get your website to rank in a privileged position, you need to know what it is Core Web Vitals.
This update, launched by Google, allows the user experience is improved through a set of techniques related to metrics.
In this context, in this article we will help you delve deeper into the topic Core Web Vitals, how important it is and how you can use it to provide better results for your website. Good reading!
After all, what is Core Web Vitals?
Core Web Vitals refers to a set of metrics that is based on the fundamental aspects of the user experience: loading, interactivity and visual stability.
In this sense, if you want to have a website ranking in a good position on Google, you need to pay attention to these three points and more than that, you need to apply them assertively in your web strategy to achieve a good digital transformation for your business.
So, in a simplified way, Core Web Vitals can be understood as a set of elements of a website that directly affects the user experience.
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Over the years, professionals in the field MarTech understood that there is a direct relationship between page speed and visitor retention and bounce rate.
In terms of marketing analytics, site speed is a critical factor to consider as it directly impacts the user experience and, consequently, engagement and conversion metrics.
So, if you want to learn more about using this tool to create a competitive advantage, keep reading the text and find out how to do it!
What is PageSpeed Insights?
Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.
Entering a URL and clicking “Analyze” will quickly get you a detailed report of what is slowing down the web page based on two parameters, complete with tips on how to fix the problem.
O PageSpeed Insights measures a page's performance for mobile and desktop devices. Therefore, the PageSpeed Insights score ranges from 0 to 100 points. A higher score is better, and a score of 85 or higher indicates the page is performing well.
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A artificial intelligence (AI) has transformed the way companies interact and engage with customers. You can't deny it: modern business is changing rapidly from transactional relationships to conversational relationships.
With the emergence of chatbots, companies are finding innovative ways to build strong customer relationships.
From an analytics marketing perspective, chatbots and live chats are valuable tools that can provide useful insights into the customer behavior and preferences.
So, we return to the previous question: if you could choose between chatbot and live chat, which would you choose to provide good customer service? Both channels create a unique experience for users by providing quick responses so they don't have to wait for an email or call on the phone.
In today's article we will explain the main concepts you need to know about these two chat models so you can decide which is best for your business. Have a great read!
What is Chatbot?
Chatbots are essentially designed to improve the customer experience by automating sales and customer support.
As far as the pros and cons of chatbot, bots are always available to engage and assist customers, answering your simple questions and pre-qualifying leads — which is very positive for building a solid and relevant consumer base.
Broadly speaking, chatbots can engage customers on websites, apps, and messaging integration like Facebook Messenger or Whatsapp Business, for example.
Chatbots are becoming increasingly popular as we advance in technology. artificial intelligence.
Companies and customers interact online through a chat interface, and the AI software will analyze and respond to customer questions — the idea is to overcome human limitations and speed up customer service.
What is Live Chat?
Basically, live chat allows users to connect with sales and support representatives for real-time help.
This is users' preferred proactive channel as it offers real-time support. 70% of consumers prefer live chat, and nearly two-thirds of customers who engage with a chat platform are more likely to return to a website and purchase again.
As such, it is an integral part of a successful customer service toolkit that delivers greater customer satisfaction compared to email and telephone.
It is clear that the benefits of live chat There are many and you can use them to improve your organization's main support metrics, building customer loyalty and ensuring a good reputation and communication.
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Do you send piles of unwanted junk mail while making many cold calls a day? Or do your strategies involve marketing databases, careful research, personalized contacts, and meticulous relationship building? If your answer is the latter, you are probably using database marketing.
Real-time data. Actionable insights. 360° views. Customized engagement strategies. Omnichannel campaigns.
It's a fact: these may be buzzwords, but they are also essential for effective marketing and business growth. And the Database Marketing is the key to them all.
So what is it database marketing and why is it important for digital business strategies?
What is Database Marketing?
Database marketing is a form of direct marketing. It involves the customer data collection No. sales funnel, such as names, addresses, emails, phone numbers, transaction histories, customer support tickets, and so on.
This information is then analyzed and used to create a personalized experience for each customer or to attract potential customers.
In the context of analytical marketing, Database Marketing plays a crucial role, enabling more accurate targeting and more effective data-driven marketing campaigns.
For example, traditional direct marketing involves creating direct mail pieces, such as brochures and catalogs, and sending them to a list of current or potential customers, hoping to get a positive response.
As MarTechs apply database marketing taking this strategy a step further, seeking to understand how customers want to be marketed to and then applying those insights to meet customer needs through the best channel.
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Business Intelligence is an essential part of marketing analytics as it provides the tools and insights needed to analyze campaign performance and make informed decisions.
By adopting a data-driven culture, the organization ends up taking a direction that is 100% focused on research and analysis of business-related information. The positive result of this is an understanding of the tendencies of the market and the evolution in processes and management.
The way to understand the data driven culture is the practical application of data-driven tools. big data e Business intelligence. Therefore, we have prepared this article with the 4 best BI tools that are essential for analyzing your business.
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More than 15 years in the global market (previously known as amoCRM).
The mission is to make automation viable for companies so they can maximize their efficiency and achieve better results
In summary, we can summarize the Kommo, As:
- Easy-to-use Sales Pipeline Management
- All communication tools in one place
- Lead profiles for each lead
- Sales automation
- Built-in team messaging
- chatbot builder
- sales analysis
- Integrations with major platforms
💙 Meet Kommo and your plans
Kommo CRM for WhatsApp is an innovative, powerful and convenient customer relationship management solution for businesses. It integrates directly with the most used messaging app in the world and allows companies to capture and record leads quickly and easily. Additionally, this tool provides important and insightful analysis to give you a better understanding of your customer base and how to serve them better.
Kommo CRM for WhatsApp is a great way for any company looking to improve its operations or expand its reach.
WhatsApp is a powerful customer engagement tool for all businesses, with many leveraging it as their preferred communication platform. By using WhatsApp in combination with CRM solutions, companies can unlock countless transformative benefits - driving business growth and building meaningful relationships along the way.
Streamline your sales process with integration Kommo CRM and WhatsApp! Keep all conversations in one place, follow up on leads more efficiently, automate messages to ensure you never miss a beat - it's the perfect duo for maximizing efficiency. Make the most of this powerful combination to increase your team's productivity and drive results like never before.
There are many benefits in using the Kommo CRM for WhatsApp. Here are some:
Easy lead generation and tracking
When using the Kommo CRM for WhatsApp, companies can easily generate leads and track them until sales are completed. This helps increase your conversion rates and sales numbers.
Advanced CRM functionality
O Kommo CRM comes with all the functionalities of a complete CRM solution including lead management, customer engagement, sales tracking, etc. This makes it a powerful tool for managing your business.
Easy team collaboration
Like Kommo CRM is cloud-based, it's super easy to collaborate with your team members. This allows everyone to work together effectively and concisely.
Easy communication with your customers
to Kommo, you can easily communicate with your customers, allowing you to provide great service and build a trusting relationship.
Data management and analysis
O Kommo CRM allows you to easily organize and manage your data. This makes reporting and analyzing your business metrics easier.
Great for businesses with a large customer base
If your business has a large customer base and you want to engage with all of them through WhatsApp, then Kommo CRM is a great option.
Social networks or WhatsApp
If the customer starts a conversation with your company through a social network and wants to continue later, through WhatsApp itself, everything is in one place, in an integrated way. The CRM function allows exactly this: you can manage your company's contacts, regardless of the channels through which it is used, bringing the concept of omnichannel to your company.
Chatbot for WhatsApp with ChatGPT
Um chatbot for WhatsApp is a computer program that can imitate human conversation in order to communicate with messaging app users.
Using chatbots on WhatsApp for sales purposes is a great way for businesses to stay ahead of the competition.
There are numerous advantages that come with this integration, such as cost efficiency, convenience, and customer engagement.
Firstly, chatbots can significantly reduce the costs associated with providing customer service. Businesses don't need to hire employees or invest in software to manage customer interactions - chatbots do all the work for them!
Secondly, customers get more convenience when handling sales queries through chatbot platforms compared to traditional methods like phone calls or sending emails. They can easily send messages directly from their phones, eliminating the need to wait on hold or find contact information.
Last but not least, using WhatsApp chatbots helps organizations build relationships with customers by offering personalized experiences tailored to their needs.
By having conversations with customers in real time and engaging in meaningful dialogue, companies are able to create an atmosphere of trust that directly leads to greater loyalty and sales conversions.
In short, using a WhatsApp chatbot is an effective way for businesses to streamline communication processes while increasing customer satisfaction and engagement – two essential components of successful sales tactics!
See a practical demonstration of using a Chatbot with WhatsApp
💙 Meet Kommo and your plans
A Bytebio is an official partner of Kommo in Brazil and can help you from purchasing the license to implementations and assistance.